Who is Youth Ambitions.
Our Story
Youth Ambitions began in 2022 as an Instagram page about sharing athletes and models worldwide; it was started by Noah Atchison. Noah had always loved playing football but was unable to participate due to financial limits; while his peers joined clubs and travelled to games, he stayed behind. That experience fuelled his idea to showcase young athletes and models as a source of motivation. By 2023, the platform had evolved into Youth Ambitions when we sponsored our first wrestler’s season, and the organisation was officially born. Since then, we’ve supported over 100 young people across the world in various sports like football, Brazilian Jiu-Jitsu, wrestling, Muay Thai, and boxing. Along the way we’ve grown from a few hundred followers to 10,000 by May 2024 and even hosted our first event at Genesis BJJ Academy in São Paulo. At Youth Ambitions, we don’t offer gear or items just for the sake of it; instead, we deliver focused support by covering tournament fees, training costs, and financial needs that allow youth to fully engage in the activities they love. We’re driven by the belief that every young person deserves a fair shot; our purpose is to empower them and lift the burden on families so that ambition, not financial worry, shapes their journey.
Founder of Youth Ambitions - Noah Atchison
Our Purpose
Our purpose is to create opportunities for young people to thrive through sport, well-being, and community. We help remove financial barriers by covering training fees, tournament costs, and essential equipment so that every youth has the chance to participate and compete. Beyond sport, we promote healthier lifestyles by encouraging activity during and after school, offering guidance to parents and children alike. We also believe in strengthening communities, whether that’s through quarterly litter-picking walks to protect the environment, hosting local sporting events where young people can try new activities, or supporting clubs to provide better resources. At the heart of it all, our work is about easing the pressure on families, inspiring ambition, and creating spaces where young people can grow with confidence.